Why English Football Fans Are Obsessed With Adidas

Period guys comes from slang [un vocabulaire propre à un groupe social spécifique, ndlr] and represents a section of young people from working-class backgrounds in the north of England. Also known as Lat’s Fashion The terrace subculture, mainly has its origins in the 1970s. It’s a fashion born on English football grounds and more precisely in post-stands and refreshment bars. Originally invented to unite with a large number of supporters and avoid being arrested by the police, Lad’s style, created by very precise symbols, eventually became very recognizable.

Making boys uniform

Like all symbolic movements, the boys are in real uniform, dominated by brands and logos: Farah, Lois, Diadora, Nike, Puma, Sergio Tacchini, Fila, Elles, Lacoste, Lyle and Scott, Pringle or Kappa. Among all these brands, adidas has undoubtedly taken the top spot. The three stripes are ubiquitous in the Lads aesthetic and can be seen in tracksuits, Ringer T-shirts Or on the sides of Adidas Special or Universal sneakers. The adidas label was an indispensable tool in creating a new style that allowed young English working-class men to step into the world of fashion at a low cost.

Manchester of Lotts

It is difficult to define precisely where the boys’ subculture emerged. Some attribute this fashion’s cradle status to Manchester, while others cite Liverpool. As a result of the enormous success of English clubs in European football competitions, it is certain that this style spread to England and then throughout Europe. Fans have made it possible to democratize this casual aesthetic by following their favorite teams match after match, while bringing back with them sportswear from all four corners of the continent.

Adidas clothing for boys catered to both practicality and identity. Adidas Special accompanies the boys in their daily lives. Strong and comfortable, they can play football, hang out in the streets, go for pints, go to the football stadium and end the evening at Hacienda, the famous electro club in Manchester. If the first Adidas sneakers worn by boys were black and white, the brand quickly released numerous models in the colors of the football club or city. Today, we see lots of bleached jeans and Adidas Samba or Specials making a comeback in the lads style. Reserved for the stands of Manchester United’s stadium, this original style has been demonstrated on the catwalks by recent collaborations between Gucci and Adidas.