What to expect from Samsung Unpacked 2024, including the launch of the Galaxy S24 smartphone

CES 2024 is in the books and that means the tech world can step back and redo – oh, wait, there's the little matter of Samsung Unpacked on the horizon. Samsung is holding its first event of the year a little earlier than usual. It will start on January 17 at 1 PM ET. However, if there is no major shock, Samsung will unveil its Galaxy S24 smartphones.

Samsung Galaxy S24 lineup

As always, rumors have been going on for weeks when it comes to Samsung's Galaxy S24 smartphones. Thanks to leaker Evan Blass, who claimed to have obtained the spec sheet for all three devices, we have a good idea of ​​what Samsung has in store for the Galaxy S24, S24+, and S24 Ultra. As in past years, Samsung has a “spare” page now On its site also for those who want to be first in line to buy the latest smartphones.

It will likely be another year of frequent changes on the hardware front. It is very likely that there will be spec improvements for most components and the S24 devices will likely offer faster and more efficient performance than their predecessors. However, you shouldn't expect to have a completely different-looking phone if you tend to upgrade to the latest phone every year or two… except in the case of the Galaxy S24 Ultra, which is slated to have a flat display and a titanium display. framework.

Arguably the most important hardware upgrade takes place in the engine room. Samsung is expected to use the Qualcomm Snapdragon 8 Gen 3 chipset. This is significant given Qualcomm's efforts to support on-device AI operations with its CPUs and Samsung's recent work in the field of generative AI.

To that end, the biggest change to the Galaxy lineup this year will likely come in the form of AI features. Samsung recently unveiled its own generative AI models, which can handle tasks like translations, summarizing documents, drafting emails, assisting with programming, and yes, preparing images based on text prompts.

It is widely believed that Samsung's Gauss Geneative AI technology will debut in the Galaxy S24 smartphones, and will likely be branded as Galaxy AI. The company has been hinting at some AI updates, as with this teaser of a feature called Zoom with Galaxy AI.

Everything else: generative AI, fitness trackers, laptops

The new smartphones will undoubtedly be the star of the show and Samsung will likely spend a lot of time showing off its generative AI functionality. That may not leave much bandwidth for other ads. There is a possibility that we could see a Galaxy Fit 3 fitness tracker, according to some rumours. This event may mark the release of One UI 6.1 for Galaxy devices as well.

Beyond that, there it was Suggestions Samsung will be showcasing several Galaxy Book Pro laptops, while there's also a possibility that the company could unveil new tablets, smartwatches and earbuds. We'll soon find out what the company has planned for its first mass-market device of 2024.

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