Tom Hanks criticizes dental ad for use of artificial intelligence

An advertiser reportedly used a fake photo of Tom Hanks to promote dental plans without the actor’s permission. Hanks shared a warning Instagram On Sunday, he alerted his followers about the AI-generated video, which he wrote had “nothing to do with him.” Hanks has been vocal about the challenges AI poses to the industry, and the use of digital likenesses of actors is one of the main points of concern expressed by striking SAG-AFTRA workers.

Hanks said in an appearance just last spring Adam Buxton Podcast AI and deepfakes present technical and legal challenges. “I could get hit by a bus tomorrow and that’s it,” Hanks said, “but my shows can go on and on and on, and far from understanding that it was done with artificial intelligence or a deepfake, there will be nothing to tell you it’s not me.” He also talked about a hypothetical scenario in which an entire film series could be produced using the artificial intelligence version of him, which is “32 years old from now until the arrival of the Kingdom.” Perhaps as confirmation of what’s to come, the offending dental plan ad depicts a noticeably younger Hanks.

The use of artificial intelligence to profit from the legacy of celebrities has already become an ethical issue. Roadrunner: a movie about Anthony Bourdain It sparked widespread controversy upon its release after it was revealed that the documentary contained AI-generated voiceovers from the beloved chef and storyteller. Just this weekend, Robin Williams’ daughter, Zelda Williams, Of SAG’s “battle against AI,” she wrote on Instagram that she had seen firsthand how technology was being used to take photos of people who “can’t consent,” like her father.

“This recreation, at its best, is a poor facsimile of greater people,” Williams wrote, “but at its worst, a horrific Frankensteinian monster, cobbled together from the worst parts of everything in this industry, rather than what it should stand for.” . to.”

Hanks said in an April interview that the case had been on his radar since filming Pole clarification in the early 2000s, which starred a CGI version of the actor. “This was the first time we’d made a movie with a massive amount of our private data stored in a computer,” Hanks told Paxton, adding: “We saw this coming.”