This small English museum and its collection of 300 tanks is a real star on YouTube

In the real world, it is a classic museum like thousands of others around the world. Online, she is a very popular star The Louvre and MoMA. The Tank Museum, located in the Dorset countryside in England, reports that it’s a hit on YouTube. CNN Travel .

It began in 2020 during the confinement associated with the Covid-19 pandemic. Without visitors, the museum lost a large part of its income. The team then focused on producing online content. “We already had a well-established YouTube channelThe museum’s marketing manager explains. We worked to turn this leverage into a new source of funding. »

$2.8 million in revenue

Winning Bet: YouTube channel The museum, based at Bovington Army Camp, has nearly 795,000 subscribers and publishes no fewer than 560 videos. Content monetization currently accounts for $2.8 million, or 30% of the museum’s revenue.

The videos produced have been hugely successful. In total, the Tank Museum channel has over 200 million views, compared to just 11 million for the Louvre and 52 million for MoMA. Appearing in several videos, the museum’s head of research and content, Chris Copson, is now even recognized on the street by passers-by.

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A unique collection of assault tanks in the world

“Our success on YouTube has led to an increase in foreign viewershipThe marketing manager also mentions. Most of them come from America. » This museum dedicated to armored vehicles was opened in 1947. Today it has more than 300 military vehicles. “World’s Best Collection of Tanks”According to Museum website.

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You can admire the Mark I, the oldest tank in the world First World WarOr the Tiger I, a pre-World War II German tank, mentions Geo . For museum-goers, it is Open 10 am to 5 pm throughout the year., except during July 5 and Christmas. Tickets can be purchased online or on site.