Peloton adds a $3,195 rowing machine to its lineup of fitness equipment

peloton It is adding a line of rowing machines to its lineup as the company works through restructuring to expand its customer base and return to profit.

The fitness equipment maker said Tuesday it will launch the Peloton Row, which starts at $3,195 and is now available for pre-order on its website. Deliveries are expected to begin in December.

The rowing machine, which also requires a $44 a month membership in peloton exercise classes and programs, joins the peloton bike lineup, peloton bike+, peloton tread and peloton guide, a training system that uses a camera to track a person’s movements.

Peloton Row, WWhich is reported to have been in the business for some timee, comes as the company has been going through a restructuring in recent months.

Last month, the company I mentioned the widening of the losses Sales declined in the fourth quarter of the fiscal year, posting losses for the sixth consecutive quarter. Peloton had said it aimed to reach cash flow break-even on a quarterly basis in the second half of fiscal year 2023.

The company also announced the conclusion of a partnership with it Amazon to me start selling their products on the e-commerce giant’s retailer, a move that could help Peloton expand its customer base. The partnership is Peloton’s first foray outside its core consumer-oriented business.

Peloton is also working to destabilize its leadership. A week ago, it was The company announced Co-Founder and Former CEO John Foley, Co-Founder and Chief Legal Officer Hisao Kouchi, and President
Commercial Officer Kevin Cornells will leave the company as part of its transformation.

Foley served as CEO of Peloton for 10 years prior to that step down in February.