Netflix has some great games but nobody plays them

since last year, Netflix It offered its subscribers access to free video games. Now, the data shows that less than one percent of its users actually play any of these games. And while the streaming giant has announced that more games are coming to its service, very few of its 200-plus subscribers are likely to be interested.

back in november, Netflix has started offering games as part of its subscription serviceLaunched with five initial titles: Stranger Things: The Game, Stranger Things 3: The Game, Card Burst, Swing, And the Do you have any other information about this event? Since then more have been added and now It has more than 25 mobile games People can download it through the Netflix app on Android or iOS devices. Some of these games –Such as in the breach—She’s really good too. And all of these games do not contain ads or microtransactions.

As I mentioned CNBCvia data from an app analytics company atopiaNetflix games have been downloaded just over 23 million times and have an average daily audience of 1.7 million. This might sound good on paper, but it’s basically nothing compared to Netflix’s 221 million subscribers. What this data seems to show is that about 200 million people who have access to the Netflix game library are not currently playing them or may not even know they exist.

However, with a solid roster of games that continues to grow, Netflix is ​​struggling to get anyone interested in it. Apptopia’s data shows that all of these games have a combined daily audience of 1.7 million. Meanwhile, there are hundreds of bad mobile games that have twice that alone.

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Last year, Netflix COO, Greg Peters He told the investors It plans to be “experimental” and “will try a bunch of things,” while explaining that the company is focusing on the “long-term prize” of creating popular “connected” games to hit Netflix shows and movies.

And while Netflix says it will double its existing library of games by the end of the year, with only one percent of subscribers playing these games, it’s hard not to wonder how long before the operator decides that their entry into games is too expensive and not worth it?

Remember that Netflix is ​​currently having trouble retaining users. Since the beginning of this year, the broadcast has lost 1.2 million subscribers. In response to the bearish numbers, Netflix has cut jobs, spending, and canceled shows. Build and support a game library to rival it game arcade Or Apple Arcade isn’t cheap.

For example, earlier this year, Netflix paid over $70 million To buy the studio behind a Weird things puzzle. That’s nothing and at a time when the company is looking to cut costs and compete against other steamers, it’s questionable. How long will you keep funding this gaming experience.