Netflix confirms it is cutting Apple bills for grandfathered subscribers

Netflix confirms this the edge It has begun excluding longtime subscribers from their Apple iTunes billing plans, and will require them to pay Netflix directly with a credit or debit card instead. Earlier today, Flowing mentioned Netflix has begun telling customers in “some regions,” but Netflix representative Momo Zhao assures us that all “members on the Basic plan who were using the iTunes payment method” will need to sign up directly.

It was a good experience for anyone who signed up before Netflix stopped accepting subscriptions through Apple's payment system. One person pointed out today On X they kept the streaming service's old price of $9.99 for years.

Unfortunately, if you're like that person, you'll now have to join the rest of us and accept a $5+ price increase for the same plan you've had for years or pay $3 less than what you had and let the ads wash over you. Or you could take the time to think about your relationship with streaming services, which seem to be getting more expensive all the time.

The change marks the end of a long saga — although Apple added in-app subscription options to iPhones in 2010, Netflix didn't add them to its iOS app until 2015 because it opposed Apple's 30 percent cut. In late 2018, Netflix decided it didn't want to pay Apple at all, dropped in-app subscriptions entirely, and has never looked back.