miHoYo from Genshin Impact is now HoYoverse for global audiences

Established in 2012, miHoYo has recently become world famous for gaming Jinshin effect And Honkai Impact 3. But now, the game studio is readyJ international Rebranding as it expands It via the media being.

“Today, we are excited to announce the official launch of our all-new and forward-looking brand, HoYoverse,” Advertising. “The brand aims to create and deliver an immersive experience of the virtual world to players around the world through a variety of entertainment services.”

The official announcement continued, “The launch of HoYoverse reflects our growing commitment to providing global audiences with immersive entertainment through diverse and high-quality content.”

The company will continue to be called miHoYo in China, where the primary game The development will continue. However, the new name will be used internationally for the occasional expression Including AI research and cross-media ideas. TEnglish language Jinshin effect The site, formerly genshin.mihoyo.com, is now genshin.hoyoverse.com/en/. The miHoYo logo place is the new HoYoverse logo.

said Haoyu Cai, co-founder and CEO of HoYoverse. he addedAnd

“We will continue to focus on long-term operational strategies, consistent technical research, and innovation in a variety of areas, including artificial intelligence, cloud computing, and pipeline creation, to ensure we create enough content to meet the expectations of players around the world to experience the virtual world.”

The newly minted HoYoverse added that it will expand technology research, content creation, and game publishing in its studios around the world. This is all with the goal of developing an MCU-style world for Jinshin effect Franchise business, and suggests some enormous ambitions for the recently enriched company.