Meta has reportedly cancelled work on a high-end mixed reality headset it was developing to compete with Apple’s Vision Pro. InformationMeta this week asked its employees to stop working on the device, following a product review meeting that included Meta CEO Mark Zuckerberg.


The now-cancelled device was slated to launch in 2027, and was supposed to feature small, high-resolution OLED displays, the same ones Apple used in the Vision Pro. Meta was aiming to sell the device for less than $1,000, but that wasn’t possible given the high cost of the displays.

Meta is continuing development on the Quest 4, the successor to the Quest 3, and the headset could launch in 2026. The Quest 3 is priced at $500, which is also the likely target price for its successor. Meta is also focusing on software rather than hardware, and announced its Horizon OS platform for third-party device makers earlier this year.

When the Vision Pro launched, Meta hoped the device would jumpstart the headset market and validate Zuckerberg’s big push into AR and VR. Instead, Apple struggled to attract consumers, and interest in the Vision Pro waned over time.

Enthusiasm for the Vision Pro began to wane just a month after its launch, with fewer customers visiting Apple Stores for demos. Apple cut Vision Pro shipments in April, and the company is unlikely to sell even 500,000 of the headsets in 2024. As a result, Apple has discontinued work on the high-end second-generation Vision Pro and is instead focusing on creating a lower-cost model with fewer features and a price closer to the high-end iPhones.

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