Knives Out Story Tickets, Theater Plans Unveiled – The Hollywood Reporter

In a noteworthy moment for Netflix, the three largest US theater chains have agreed to play the upcoming tent game Glass onions: Unlocking the mystery of the knives for one week during Thanksgiving, a month before the highly anticipated movie hits the streaming device.

The sequel, directed by Rian Johnson, will open in nearly 600 cinemas. In addition to AMC theaters, Cinemark theaters, and Regal Cinemas, the film will be shown at additional select locations in the United States and abroad.

The film is scheduled to be shown from November 23 to 29, and is part of a campaign to make the film more effective, according to informed sources.

“We’re excited to offer fans an exclusive preview of the amazing Rian movie,” Scott Stuber, president of Netflix, said in a statement. “Given the excitement surrounding the premiere at the Toronto International Film Festival, we hope that fans will enjoy this special theatrical event in celebration of the film’s global debut on Netflix in December.”

Johnson added, “You’re past the moon that Netflix has worked with AMC, Regal and Cinemark to get it glass onion in cinemas for this one-of-a-kind live preview.” (It has been an open secret for months that the director wanted a high-profile theatrical element.)

While Cinemark has carried some Netflix titles during the pandemic, most major movie circles have historically refused to reserve a streaming title that shows up too quickly at home. Another major issue is marketing. While Hollywood studios are used to spending tens of millions on a theatrical campaign, Netflix is ​​not.

The sources said THR For several months, this marketing has become as stumbling blocks as theatrical windows (in the wake of the COVID-19 crisis, windows have collapsed dramatically across the industry). Competing distribution executives say they’ve been told by exhibitors that Netflix is ​​committing to a significant spending, even though marketing a title open to 600 screens would cost less, versus a traditional opening on 3,000 or more screens.

Adam Aaron, CEO of AMC Entertainment, said the deal is for Take out the knives 2 It’s a win-win for everyone involved, because movie theaters need a product.

This announcement of our first ever agreement with Netflix is ​​significant for AMC and movie fans around the world. As we’ve said repeatedly, we believe both stage performers and live streamers can continue to co-exist successfully,” Aaron said. “Moreover, though, was our desire to find a way to break the code and work together synergistically.”

Out of respect for filmmakers, Netflix has for years given many of its films a stage show, but has generally had to rely on independent chains (it also has a stake in The Egyptian and Paris in Los Angeles and New York, respectively). Any movie that competes for awards needs a qualifying round on the big screen. However, Netflix does not report the totals, and it is not expected to begin to do so.

knives out 2 Once again, Daniel Craig plays Detective Benoit Blanc. This time he’s joined by stars Edward Norton, Janelle Monae, Catherine Hahn, Leslie Odom Jr., Jessica Henwick, Madeleine Klein, Kate Hudson and Dave Bautista. Tickets will go on sale October 10.

The international markets in which the film will be shown in theaters include Canada, the United Kingdom, Ireland, Italy, Germany, Spain, Israel, Australia and New Zealand. Aaron said Johnson’s sequel will play at 200 AMC locations in the United States, as well as at several of the company’s Odeon locations in Europe.

the first Take out the knivesReleased by Lionsgate in 2019, it was a box office sensation, grossing $311.6 million at the global box office. Netflix acquired the rights to two consecutive releases in Huge $469 Million Deal Announced March 2021. From Netflix’s point of view, the one-week sneak preview doesn’t diminish its primary concern: keeping subscribers satiated.

“We are looking forward to Glass onions: Unlocking the mystery of the knivesWe will endeavor to continue working with Netflix on engaging future titles that excite and encourage theater audiences,” said Aaron.

Movies opening nationwide on November 23 include Disney’s animated feature strange worldSteven Spielberg fabelmannUAR bones and everything Sony loyalty. These will play in much more theaters, even more than 3000. And don’t rule out Black Panther: Wakanda Foreverwhich should remain a force during the holiday after debuting on the big screen on November 11.

October 6, 1:15 p.m.: Update with exhibitor comments.