iPhone 14 Plus pre-orders ‘much less than expected’: Analyst

• A senior Apple analyst said the low iPhone 14 Plus pre-orders reflect poorly on Apple’s strategy.
• Ming-Chi Kuo said that the iPhone 14 and 14 Plus will be in stock when they launch, which indicates low demand.
• The larger iPhone 14 Plus takes the place of the previous, smaller iPhone 13 mini in Apple’s new lineup.

The famous Apple analyst Ming-Chi Kuo wrote in Medium blog post The company’s pre-orders for the iPhone 14 and 14 Plus indicate a failure in its product segmentation strategy.

Last week Apple Announce new iPhone 14 series. They became Available for pre-order On September 9, the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max will be launched on September 16. iPhone 14 Plus is available later on October 7.

Apple has not released pre-order numbers for the devices. However, ko, Analyzer At TF International Securities known for a track record of predicting future developments for Apple, he looked at early indicators of Pre-orders to the company’s current iPhone lineup to see how different demand can be.

Notably, Apple chose to offer the base iPhone model in standard and larger “Plus” versions — a change of strategy from the base iPhone 13 models, which were available in both standard and “mini” device sizes.

Looking at availability and shipping estimates, he said the iPhone 14 Pro Max and Pro show “good” and “neutral” results, respectively. However, pre-orders for the two standard models – the iPhone 14 and 14 Plus – are “bad,” according to Kuo.

“The pre-order result for this new product is much lower than expected, which means that Apple’s product segmentation strategy for standard models failed this year,” Koo said. About iPhone 14 Plus.

An Apple spokesperson did not respond to an Insider’s request for comment prior to publication.

Kuo said that the stock of both iPhone 14 and 14 Plus will be available In retail stores when launched, “reflecting weak demand.” Both phones show signs of weakness Pre-orders From iPhone SE 3 and iPhone 13 mini, according to Kuo analysis, delivery time for iPhone 14 and 14 plus shorter than iPhone 13 and 13 mini access estimates.

If demand for the iPhone 14 and 14 Plus does not improve, Kuo said Apple will The shipment is likely to be cut off Expectations for both phones starting in November. If so, said Ko disposable Company revenue growth.