Easy Group wants the Galaxy brand (EasyJet, EasyGim) to be a “pan-European brand”.
A new 208 room hotel in Roissy. With a delay of more than a year due to the cove, Easy Hotel opens its second address in France. ADP Group (Owner of the walls). “We are the lessee and the operator, Kareem Malak, General Manager, Easy Hotel, explains. Priced at between 50 and 80 euros per night, we aim to be the cheapest in branded hotels.
Based on other brands in the Easy Group Galaxy (EasyJet, EasyGim, etc.), Easy Hotel cuts costs: no conference room, no empty decor, no catering. “We provide essential quality services (mattresses, coffee, wifi, sound proofing, blackout curtains) and nothing more”, Kareem Malak insists.
Read moreHotel room prices are rising, but customers are accepting of it
This former manager of Adagio (apartments at Pierre & Vacances & Accor) has been in charge since December. Surrounded by a new team, he attacked the increasingly fighting faction of budget hotels, dominated by such big brands
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