Easy Group wants the Galaxy brand (EasyJet, EasyGim) to be a “pan-European brand”.
A new 208 room hotel in Roissy. With a delay of more than a year due to the cove, Easy Hotel opens its second address in France. ADP Group (Owner of the walls). “We are the lessee and the operator, Kareem Malak, General Manager, Easy Hotel, explains. Priced at between 50 and 80 euros per night, we aim to be the cheapest in branded hotels.
Based on other brands in the Easy Group Galaxy (EasyJet, EasyGim, etc.), Easy Hotel cuts costs: no conference room, no empty decor, no catering. “We provide essential quality services (mattresses, coffee, wifi, sound proofing, blackout curtains) and nothing more”, Kareem Malak insists.
Read moreHotel room prices are rising, but customers are accepting of it
This former manager of Adagio (apartments at Pierre & Vacances & Accor) has been in charge since December. Surrounded by a new team, he attacked the increasingly fighting faction of budget hotels, dominated by such big brands
This article is for subscribers only. You have 67% left to find.
Developing your independence is about cultivating your interest.
Continue reading your article for 0.99 for the first month
Already subscribed?
Login
“Beeraholic. Friend of animals everywhere. Evil web scholar. Zombie maven.”
More Stories
What are the 5 most spoken languages in the world?
Master the Art of Applying Acrylic Nails at Home: A Complete Guide
Tortoises as Family Pets: Teaching Responsibility and Care