Angry Birds Rovio may sell to Sega for $1 billion

Sega is said to be about to buy Rovio Entertainment – the company that owns Angry birds mobile game franchise – for a whopping $1 billion, according to The Wall Street Journal. Sega may close the big deal by early next week, according to people they spoke with Wall Street Journal.

It’s surprising to think that Sega – specifically, parent company Sega Sammy Holdings – is willing to spend so much on Rovio given the decline in popularity. Angry birds games. The original game was a smash hit back in 2009, but the franchise seems to have declined since its peak in 2014, when Rovio reported lower profits and layoffs.

In 2016, Rovio tried to adapt the movie, Angry Birds Movie which was a box office success and remains seventh Highest-grossing video game film Even if the reviews aren’t nice. sequel 2019, angry birds 2 movie, did not achieve the same success. Watch Rovio like the competition candy crush It grew more and more, eating attention Angry birds.

Recently, Rovio removed the original version Angry birds game from the Google Play Store, and renamed the iOS version to Red’s first ride. The move was apparently made to take players to its lucrative free-to-play sequels and hide the buy-once-play-forever business model of the original game.

Rovio was previously close to an $800 million deal to take over Israeli developer Playtika, but Those talks officially waned in March. Now, Sega may soon own the Finland-based company Angry birds Instead of that.

Sega may have got a new set of heroes on par with Sonic and friends, just waiting for an epic mobile gaming franchise to push them.