Condé Nast and OpenAI have struck a multi-year deal that will allow the AI giant to use content from a roster of media giants — which includes the New Yorker, Vogue, Vanity Fair, Bon Appetit, and, yes, WIRED. The deal will allow OpenAI to surface stories from these outlets in both ChatGPT and a new prototype of SearchGPT.
“It is critical that we meet audiences where they are and embrace new technologies while ensuring appropriate attribution and compensation for the use of our intellectual property,” Condé Nast CEO Roger Lynch wrote in an email to the company. Lynch pointed to ongoing turmoil in the publishing industry while discussing the deal, noting that tech companies have made it harder for publishers to make money, most recently by changing traditional search.
“Our partnership with OpenAI is beginning to offset some of that revenue, allowing us to continue to protect and invest in our journalism and creative projects,” he added.
Lynch testified before Congress earlier this year about how AI companies like OpenAI train their models, speaking in favor of licensing. He has previously been an outspoken opponent of AI companies using content without permission, calling such data “stolen goods.” After WIRED published a report earlier this year on the web scraping practices of AI search engine startup Perplexity, Condé Nast sent a letter demanding that the company stop using its content.
The specific terms of the partnership were not disclosed. OpenAI declined to comment on the terms of the deal.
As OpenAI noted in a blog post announcing the deal, this isn’t the first media company to partner with an AI firm. Publishers like The Atlantic, Axel Springer, and TIME have already struck deals, as have platforms like Reddit and Automattic, the owner of WordPress and Tumblr. Most major AI companies have traditionally collected training data by scraping the internet without first licensing copyrighted material. This has led to a wave of lawsuits against the companies, including from other news outlets like The New York Times , arguing that the practice is unfair — and now, an ever-growing wave of publishers are choosing to partner with the biggest players in AI.
This is a developing story. Follow us for updates.
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