The longevity of Apple devices makes AI more important

apples The devices last longer, so customers do not replace them as often.

As reported by Bloomberg News Reported Sunday (June 30), that could make the tech giant’s artificial intelligence (AI) efforts even more important.

To be clear, the report says Apple is trying to make its products more durable, and says that 7-year-old devices are still capable of running its current operating systems. However, the report goes on to say that Apple will be a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company could turn things around, as it has “an increasing opportunity to attract customers with software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, there won’t be a lot of hardware changes, but customers will have to buy a new phone if they want it. Apple Smart Deals. This could also lead to Mac and iPad users upgrading as well, he said.

The lower frequency of hardware upgrades will also mean Apple will have to rely more on service fees and subscriptions to fuel sales, the report said.

This news comes as Apple seeks to establish partnerships to expand its capabilities in the field of artificial intelligence. Last week saw reports that the company was in talks with her dead About the partnership, which is an Apple idea It was eventually rejected.Like other companies making generative AI products, Meta appears to have been aiming to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “change the way we Consumers react “With their devices, and more importantly, how they shop.”

This report indicated that if Apple can achieve its goal, consumers’ iPhones will know their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine your browsing history, purchasing patterns, and social media activity.

Experts say the company is also looking to change how businesses interact with customers. With the Integration of OpenAI’s ChatGPTApple products will soon be able to handle customer inquiries, process orders, and even provide product recommendations.

“As consumers become accustomed to AI handling more tasks, they are likely to rely more on AI in everyday activities and decision-making. This could shift consumer expectations toward more automated and intuitive services. Ye Fang“These are the kinds of things that are happening in the world,” John Matthews, associate professor of computer science and engineering and chief AI officer at Santa Clara University’s School of Engineering, told PYMNTS.

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