Apple's AI ambitions could include Google or OpenAI

Apple is said to be in “active negotiations” with Google to bring Gemini Genetic AI technology to the iPhone. Bloomberg ReportsI also thought about using OpenAI's ChatGPT.

CEO Tim Cook has already confirmed that Apple is spending a “huge amount of time and effort” on AI features, and plans to release them to its customers “later this year.” Bloomberg The report notes that AI features built into Apple products could eventually be powered by a combination of first- and third-party AI models. Apple's models could run on-device generated AI with iOS 18, which will be released later this year, while cloud-based AI features like text and image generation could come via partnerships with the likes of Google.

If the Google deal comes to fruition, Apple wouldn't be the first company to exploit the search giant to provide artificial intelligence features on its phones. Earlier this year, Samsung added a series of Galaxy AI-branded features to its Galaxy S24 smartphones, namely Powered by Google's artificial intelligence technology. Google's AI also features prominently on its Pixel 8 devices. The potential branding or implementation of Google's AI technology in Apple devices has not yet been determined.

A potential AI deal between Apple and Google could expand Google's AI tools to the more than 2 billion iPhones that Apple currently has on the market. but Bloomberg She points out that this risks being a concession by Apple that its generative AI technology lags behind its competitors. Apple employees have apparently been testing an internal chat program called Apple GPT, and the company reportedly has its own major language model codenamed Ajax, but Apple's AI technology is said to be less advanced than the competition.

It looks like we may have some time to wait to see whether or not Apple signs an AI deal with Google Bloomberg Noting that it is unlikely that any such deal will be announced before WWDC in June.