Warner Bros. Discovery is disrupting the consumer products segment

Warner Bros. will Discovery is overhauling the executive structure of its global consumer products and franchises division, the unit that oversees its intellectual property management as well as DC Comics.

The company said Wednesday that Pam Lyford, the group’s president, will step down to focus on a family member’s health care needs, and Bruce Campbell, Warner’s chief revenue and strategy officer, who oversees the division, will have new direct reports. Robert Oberschilb. who was president of its North American consumer products business. He will become the new head of the department, reporting to Campbell.

Lyford, who joined the company in 2016, informed employees of her decision on Wednesday. “I could not be prouder of what we have accomplished together,” she said. “Today, the group is ready to take it all in
From this forward with new leadership across the studio and company. will rise and
Making WBD unparalleled in the industry.

“Liford has brought tremendous value and thought leadership to the company over the years, and while we wish she would remain with the company, we understand and appreciate the commitment to family first,” Campbell said. “You’ve made a great team, and I’m looking forward to what we’ll do together.”

Campbell will appoint a new global head of franchise who will work closely with Campbell and WBD’s senior creative leadership team. The new CEO “will be responsible for developing the company’s global intellectual property portfolio across all companies at WBD, working closely with relevant leadership for film, television, gaming and more,” Warner said in a statement.

Preston Kevin Lewis, President, Consumer Products, Latin America and Retail Management, Americas, will also add responsibility for consumer products in North America, reporting to Oberschelp.
Meanwhile, Julian Moon, Head of Consumer Products for EMEA and Asia Pacific, announced the announcement
He will retire in 2024 after 33 years with the company. In the coming months, he will report to Oberschelp and work with him and WBD leadership on succession plans.

Peter van Rooden, President, Global Entertainment, will continue his role leading the location-based licensed entertainment businesses, theme parks and personalized experiences. His team manages the strategic partnership with Universal Destinations & Experiences for The Wizarding World of Harry Potter, overseeing Warner Bros. World Abu Dhabi and WB Abu Dhabi, as well as global experiences inspired by The Wizarding World, DC and Looney Tunes. Scooby-Doo, Game of Thrones, Friends, and more.

The executive changes will be effective from November 27.