Easyhotel Paris Nord Aubervilliers is the third establishment in France for the English group

Aubervilliers (93) The brand, which aims to reinvent budget hotels, opens a new 180-room hotel in the north of Paris, while staying true to its basics: “super value for money, super simple and super low carbon”.

Less than a year after the opening of Easyhotel Paris Charles-de-Gaulle (Seine-Saint-Denis), the English group is back with a new vehicle in Aubervilliers (Seine-Saint-Denis), a northern suburb of the capital. The 180-room hotel is integrated into the Jump building, designed by Kahn Architecten, which also includes offices and a rooftop.

Located at the foot of the Front Popular metro station in the fast-changing district, the company remains true to its commitment. “Best value for money, very simple and very low carbon”. Nights are offered at around 100 € against an average of 243 € in the capital, representing a desirable group “Renovation of Budget Hotels”. To achieve these attractive rates, all costs are optimized while the basics of a hotel night are guaranteed. 12 rooms of 19 m2, 30 cm comfortable mattress, good soundproofing, blackout curtains, modern bathroom, extra desk, good Wi-Fi and reception available at all times. To guarantee customer safety.

The brand does not hesitate to move away from mainstream tourist and commercial prints to stay affordable: “We’re not looking for niches, Accurate Karim MalakCEO of easyhotel at the brand’s official launch on June 27. Being close to public transport is important to us. Line 12 of the metro allows our customers to quickly reach Montmartre, Saint-Lazare station, Champs-Élysées.

A low carbon hotel

Easyhotel is at the forefront of sustainable development by guaranteeing CO2 emissions per room, which are 20% lower than the competition. “It’s an inherent logic: when you do it at low cost, you want to be as compact as possible, and therefore as relaxed as possible”, The leader adds.

The brand makes sure to use less concrete when building its hotels, favors natural or recycled materials, avoids unused spaces (for example no gym, and optional breakfast room) and focuses on its waste management. “We don’t believe in carbon offsetting: the idea is not to plant trees to compensate for the work being done, to reject as little as possible”, He continues.

Strong growth ambitions

With 44 hotels in 11 countries, including three in France, Easyhotel (owned by Icamap and Ivanho Cambrigde) is now looking to expand: “We have 20 hotels in England, not many in France”, says Karim Malak, who says that agility is the best in terms of growth. This can be done on a freehold, commercial lease or franchise in a building under new construction, conversion of an existing hotel or offices. It aims to reach 100 hotels within the next five or six years, promising investors: to offer the best total operating margin in the economy segment. The next opening is planned in France: in Marseille, in the Euromed district, in the third quarter of 2024.

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