Adobe pushes Firefly AI into big business with a financial backing

(Reuters) – Adobe said Thursday it will offer Firefly, its artificial intelligence tool for image generation, to its large corporate customers, with financial compensation for copyright challenges involving content made using the tools.

The move to include compensation comes amid a rise in lawsuits over image data used in artificial intelligence services from companies like Stability AI and Midjourney that can create images from just a few words of text.

Adobe earlier this year released a beta version of Firefly, its service that it says was built using legally secure image data.

On Thursday, San Jose, California-based Adobe said it would begin offering Firefly to its business customers as part of Adobe Express, a tool intended to help non-design business users create images and documents.

In an effort to give those customers confidence, Adobe said it would offer compensation for images created using the service, though the company didn’t provide financial or legal details of how the software works.

“We stand financially behind all content Firefly produces for use either internally or externally by our customers,” Ashley Steele, senior vice president of digital media at Adobe, told Reuters.

Adobe said it would also allow companies to customize the service by training them to use their own logos and products so that “when employees create content, it’s literally within their branding guidelines,” he said.

On Thursday, Adobe also added AI-based features to its digital marketing tools.

Any user will be able to generate reports from the data in the system by asking natural language questions, such as asking to compare online and offline sales over a given period in a given period, said Suman Pasetti, senior director of artificial intelligence products at Adobe Experience Cloud. region.

“Instead of someone pulling data for a date range and generating the report, now you can see it. This democratizes data across the organization,” Basti said.

Additional reporting by Stephen Nelis in San Francisco; Editing by Sonali Paul

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