EAC introduces Bachelor of Marketing in English

to pass English This has become essential in many fields, especially in the luxury sector, where professionals often have to work abroad and interact with foreign clients. With this in mind, school EACIn order to facilitate the internationalization of students interested in the luxury sector, it will launch a Bachelor’s Luxury Marketing program taught in English in Paris from September 2023.

Course taught in English

To open doors to an international career and Encourage professional integration Among its students, EAC has chosen to develop this new program taught in English, which will allow them to pass English Professional Vocabulary Marketing and specific to the world of luxury.

The EAC Luxury Marketing Bachelor is an introductory course over three years that allows you to discover and integrate the fundamentals of marketing, communications and project management. The training is open to the entire luxury market: fashion and haute couture, jewelry industry, gastronomy, watchmaking, design, from conception to its recommendation. It aims to move French students holding a bachelor’s degree, as well as foreign students.

Bachelor of Luxury Marketing

From the first year onwards, students can choose Special In one of the following sectors: Fashion and haute couture, luxury distribution, luxury tourism and leisure, perfumery and cosmetics, fine watchmaking. The 1st and 2nd year of this course will integrate a foundation of fundamentals that will enable them to access solid platforms around the history of art, develop their knowledge of the worlds of luxury and their distribution channels, and acquire marketing and skills. Communication. This bachelor of luxury marketing will also give them the opportunity to buy Cross skills sought after and became indispensable Job market (Public Speaking, Introduction to Photography, Writing Workshop, Desktop Publishing, Chinese Lessons, etc.).

In the final year, students will work Conducting marketing research, design of a communications plan, management of implementation and evaluation of marketing/communications activities for a client organization. The teaching program of the training is designed to make possible the exchange of theoretical teaching and professional experience: a minimum internship of eleven months is planned during the three years of training.

Through this exercise A RNCP title level 6, bac+3 It allows students to integrate activities into marketing, trade and distribution or even communication industries. At the end of the internship, students will have the opportunity to pursue a Masters in Luxury Management at EAC to acquire management tools and strategic analysis techniques specific to luxury industries.

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