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Publishers Take On Ad Blocking

23 Feb 2017

Advertising revenue is being stifled by ad blockers however email marketing offers an opportunity for publishers to continue monetising...


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Video High Priority In Digital Plans For 2017

23 Feb 2017
According to a new study the explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers...
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Content Advertising Projected To Be $50 Billion Market By 2021

23 Feb 2017
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections...
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FACEBOOK WOOS PUBLISHERS

14 Dec 2016

Facebook is testing a new feature displaying curated content from publishers called Collections, which would enable publishers to...


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Programmatic advertising boom for 2017

14 Dec 2016
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith's new Programmatic...
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2016 Adapt or Die

03 Feb 2016

When 2015 came to an end, headlines like "The War on Advertising" and "The Perfect Storm" were becoming more...


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Magazine Audiences Grow, Shift to Mobile

03 Feb 2016

The total cross-platform audience for U.S. consumer magazines, including both print and digital channels and not excluding duplicates,...


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Mobile Banner Ads out of favour Native and Video Ads surge

03 Feb 2016

Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted...


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$6 Billion Lost to Ad Fraud

03 Feb 2016

Advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons:...


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MAGAZINE MEDIA’S STRENGTHENS BRAND ENGAGEMENT, NEW REPORT.

07 Jul 2015
The Rules of Attraction study was launched last month by Magnetic, the new marketing agency for magazine media in the UK, and was given...
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