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Content Advertising Projected To Be $50 Billion Market By 2021

23 Feb 2017

Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from Polar, a content marketing platform for publishers. That's a growth rate of 32 per cent year-over-year, and more than 2x the growth rate of digital advertising as a whole.

Polar described content advertising as the amount of digital ad dollars spent by brands on content programs. Further, it said that content will comprise 14 per cent of all digital based on the estimates. Polar estimated that the global ad market will grow from $590 billion this year to $775 billion in 2021, at a rate of 7 per cent year-over-year growth. Digital advertising is expected to be 48% of the market, while mobile represents 78 per cent of that total.


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