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Video High Priority In Digital Plans For 2017

23 Feb 2017

According to a new study the explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, it's useful to consider the best strategies to maximize its effectiveness. Video is steadily growing, says the report, and publishers have begun to explore the best ways to include it in their digital strategies for 2017.

Video content may be considered an expensive investment for a small business, but it doesn't always have to be this way, says the report. The rise of social video brings out the power of quick and engaging content, without necessarily needing to be of the highest quality. As for monetization, this challenge can be overcome with the creation of relevant videos for the target audience, knowing what they'd expect from your brand and delivering it in the most appropriate way.

 

For the full MediaPost article click here http://www.mediapost.com/publications/article/295484/video-surfacing-in-digital-plans-for-2017.html



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