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Programmatic advertising boom for 2017

14 Dec 2016

Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith's new Programmatic Marketing Forecasts.

The report covers 41 key advertising markets, estimates that programmatic will grow comfortably faster than social media (which will grow 25 per cent) and online video (20 per cent) - and a growing proportion of these other channels will be traded programmatically.

Programmatic will become the principal method of trading digital display this year, accounting for 51 per cent of expenditure, and will rise to 58 per cent of expenditure in 2017.


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