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2016 Adapt or Die

03 Feb 2016

When 2015 came to an end, headlines like "The War on Advertising" and "The Perfect Storm" were becoming more common as marketers suffered from the year-end jitters, asking "What's next?" and "Where is there space for my brand in 2016?" While the speed of social has always been dizzying -- new platforms, behaviours, memes and audiences are born and die every minute - 2016 promises to be especially frenetic.


When it comes to social and digital marketing, this year is going to be an adapt-or-die year, one in which marketers will need to evolve as tectonic shifts in the way people use social networks and consume media on them will force massive change.


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