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For Marketing Planning 50 Years Out

26 May 2014

According to a new national survey by the Pew Research Center and Smithsonian magazine, the American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage. 59 per cent of Americans are optimistic that coming technological and scientific changes will make life in the future better, while 30 per cent think these changes will lead to a future in which people are worse off than they are today.


81 per cent expect that within the next 50 years people needing new organs will have them custom grown in a lab, and 51 per cent expect that computers will be able to create art that is indistinguishable from that produced by humans. On the other hand, 39 per cent expect that scientists will have developed the technology to teleport objects, and 33 per cent expect that humans will have colonized planets other than Earth. 19 per cent of Americans expect that humans will be able to control the weather in the foreseeable future, says the report.


At the same time that many expect science to produce great breakthroughs in the coming decades, there are widespread concerns about some controversial technological developments that might occur on a shorter time horizon.


To read the full MediaPost article click here.



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