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Facebook attacks Google's Share of Mobile Ad Market

24 Mar 2014

Mobile advertising is swiftly becoming a two- horse race according to the latest eMarketer forecast which indicated that mobile ad spending worldwide grew by 105 per cent in 2013 and is on pace to expand to $31.5 billion this year. And the two Internet giants are increasingly taking the lion's share. The pair netted 67 per cent of mobile ad revenues last year, up from 58 per cent in 2012. Overall revenues to hit $31 Billion this year, and Facebook is set to claim nearly a quarter.

Much of the tweaking is due to Facebook, whose share of net revenues more than tripled, to 18 per cent, in 2013, only its second year in the mobile ad business.

To read the full AdAge article click here.

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