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Tablets Double Their Share of Ad Impressions In 2013

16 Dec 2013

According to the Adfonic Q3 2013 Global AdMetrics Report, tablets have doubled their share of mobile ad impressions over the past year, and that within the tablet format, Apple's iPad in particular gained share. Tablets' share of overall impressions grew from 14 per cent in Q4 2012 to 28 per cent in Q3 2013, while the iPad's share of tablet impressions grew from 58 per cent to 76 per cent over the same period, a growing iPad dominance within a growing format.

The study also found that Apple increased its dominance over other manufacturers, with a 41 per cent share of mobile ad impressions in Q4 2012 growing to 63 per cent in Q3 2013, and that mobile publishers are placing significantly more of their premium inventory on the mobile Real-time Bidding (RTB) exchanges, with demand growing from 342 million ad requests in Q4 2012 to nearly two billion in Q3 2013. Adfonic predicts Q4 2013 could see over four billion ad requests come from RTB-enabled premium inventory.

To read the full Medispost article click here.

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