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Before Digital First - Now It's Audience First?

16 Dec 2013

Publishers building business models for the digital age talk about new products and technology and mobile channels. They talk about diversifying revenue streams with marketing services and native advertising and other innovative ad programs. These are all important issues but they often ignore one important element: the reader's perspective.


Forrester, McKinsey and countless others have done reams of research about the Age of the Customer, chronicling how social and mobile technologies have disrupted industries by changing the way customers interact with businesses. The conventional wisdom is that companies have to become more customer-centric - some would say customer-obsessed - to survive.


To read the full emediavitals article click here.



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