|The year behind us has been one of increasing change. Many publishers are developing new models around their content whilst others are shifting it into digital platforms developing strategies, especially in consumer markets, around social media marketing.
The upshot, boundaries are continually being redefined and savvy publishers are embracing new model to satisfy demand.
I have been approached on a regular basis with many publishers looking to divest magazine brands and also some looking to increase their brand strength through acquisition. This feedback has been valuable in the provision of content for Publishing Edge which sources material from throughout the global print and digital community, all archived on www. MediaBizNet.com.au.
We have recently published, in both print and digital formats, INTEGRATED MEDIA TITLES and focused on TRENDS + STRATEGY for 2014. Over 30 leading media executives provide opinion on the direction they are taking and how they are confronting issues that face most publishers today and into the future.
The following media executives have participated, amongst others:-
Matthew Stanton... CEO, Bauer Media
David Gardiner..... CEO, Next Media
Tracy Yaffa.... MD, Yaffa Publishing Group
Allen Williams.. MD, Australian Publihing Media, Fairfax Media.
Bobbi Mahlab .. MD, Mahlab Media
John Sintras... Chirman, SMG Australia
Subjects covered are, amongst many:-
Content Opens the Door to Cross Platform Initiatives.
Editorial Innovation and Data Driven Journalism Increases Advertising Effectiveness.
Traditional Mediums and Digital Spin-Offs Claw back Market Share
Technology is Key in Data Analysis and Tracking Outcomes.
You can access the above and much more online through INTEGRATED MEDIA TITLES 2013/4 or locate it on www.MediaBizNet.com.au ( click on cover on home page)
We will be back in January with two new additions to our team and a new initiative for linking publisher products to revenue sources.
I would like to take this opportunity to thanks all our readers and colleagues for your support during 2013. The object of Publishing Edge is to reflect opinion, information and opportunities we source from major global publishing communities and deliver it to our publishing community, quite simply, to assist you in doing business better.
I wish you all a very rewarding festive season and a most prosperous 2014.