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Print Ad Pages and Revenue Improve in USA; Tablets Ads Up Again

07 Nov 2013

According to the MPA Association of Magazine Media, the 3rd quarter PIB release confirms that marketers continue to increase their commitment to magazine media across platforms. PIB-member consumer magazine titles show print improving and tablet ad units with significant gains in Q3. Print ad pages and tablet ad units on iPad editions are up +6.8 per cent in Q3, and +7 per cent January through September 2013 versus the same period last year. Advertising pages in print are down -1.8 per cent in Q3, an improvement over the year to date performance which stands at -3.8 per cent. Tablet ad units are up +17.5 per cent in Q3, and +22 per cent YTD.

Mary Berner, President and CEO of MPA, says "... encouraging trend... consistent advertising growth in magazine media... marketers are shifting dollars in some instances from print to tablet editions... continue to invest in magazine media... "

The number of measured magazines showing increases in paging and revenue almost doubled year over year 2013 versus the same period in 2012. Print advertising revenue increased +4 per cent in the third quarter of 2013, compared to the same period in 2012, an improvement over the year to date +2 per cent January through September performance.

To read the full Mediapost article click here.

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