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B2C Gaining Confidence in Content Marketing

07 Nov 2013

According to MarketingProfs and the Content Marketing Institute (CMI) reporting their research into the emerging trends in the B2C content marketing space, it's a good year for B2C content marketers in that 90 per cent of B2C marketers are using content marketing, compared with 86 per cent last year. 34 per cent consider themselves effective at content marketing, up from 32 per cent last year.

Adoption rates of content marketing are on the rise and confidence has grown:

• B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics
• B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51 per cent to 71 per cent)

This confidence in content marketing also shows in terms of investment: 60 per cent of B2C marketers plan to increase the amount they allocate to content marketing. Surprisingly, says the report, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69 per cent vs. 55 per cent), an indication that marketers believe in the principles of content marketing.

To read the full Mediapost article click here

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