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Strong Ad Spend Growth Forecast Worldwide

10 Oct 2013

According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market is on course to grow 3.5 per cent in 2013, Expectations for this year have levelled after a long period of slow erosion by bad economic news. The study projects stronger growth over the next two years of 5.1 per cent in 2014 and 5.9 per cent in 2015, primarily due to the European economy becoming healthier.

Despite these prospects for recovery, a steeper-than-expected decline in Eurozone ad spend in the first half has weighed down the forecast for ad spend growth in Mature Markets this year, which are reduced to 1.4 per cent from 1.7 per cent in June.

There has been no sign of a concerted advertising slowdown in Rising Markets, says the report, but Rising Markets still have young populations with improving education, infrastructure, productivity and adoption of technology. Their contribution to the world economy will continue to grow for decades, and forecasts for ad spend growth in Rising Markets this year are 7.6 per cent, up from the 7.0 per cent forecast in June.

To read the full article on mediapost click here.

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