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Senior Decision Makers Engage With Digital Propositions

10 Oct 2013

According to a recent McKinsey survey, as businesses continue to embrace digital tools and technologies, especially when engaging with customers, C-level executives are stepping up their own involvement in shaping and driving digital strategies. Companies are making digital marketing and customer engagement a high strategic priority, says the report, but most executives estimate that at best, their companies are one-quarter of the way toward realizing the end-state vision for their digital programs.

Executives say each of the five digital-enterprise trends considered in the study is a strategic priority for their companies, and 56 per cent say digital engagement of customers is at least a top-ten company priority. Companies have made particularly big gains in their use of digital to position material consistently across channels and to make personalized or targeted offers available online.

To read the full article on mediapost click here

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