The 2013 Accountability in Ad Spend Conference themed as the ‘Era of Change' will bring together publishers, advertisers, marketing professionals and media buyers to explore the changing media publishing dynamic.
Publishers will share insights and experiences on the challenges of developing cross-platform products across print, digital and events and what this means to the trust equation for advertisers and marketers.
The platinum sponsor for the conference will be Future Sources who supported the conference in 2012.
The half-day format for the conference recognises the time pressures we are faced with today and will deliver short, sharp information packed sessions covering highly relevant topics delivered by high-profile speakers with lunchtime left for networking should delegates wish.
To highlight the ‘Era of Change,' will be a presentation of three case studies where publishers and brand managers from B2B, niche and consumer publishing will share their experiences and insights on managing cross-platform integration. In today's media world delivering content across multiple delivery platforms is the new, rapidly changing norm.
The conference has also teamed with some industry leading bodies for various sessions and will discuss key issues.
The conference will close with a panel discussion that will allow attendees to quiz the media and advertising industry.
8.15am - Registration opens
8.45am - Conference begins
8.55am - Keynote presentation
9.25am - 3 Case Studies - B2B, B2C, Consumer - publishing brands managing multi-platform integration
10.40am - Media attribution: giving credit where credit is due
11.00am - Morning tea
11.15am - AANA hosted session
11.45am - What do we really mean when we say brand protection?
12.10pm - Panel discussion
1.10pm - Conference wrap up & close
Date: Wednesday 23 October, 2013
Venue: Sydney Convention and Exhibition Centre (SCEC)
Room: Bayside 204
Time: 8.15am - 1.10pm (Half day event)
A wine bonus will be given to all delegates
Gold sponsor First Creek Wines and MyWineWarehouse, will give every delegate attending the conference a bottle of premium wine presented in a unique wooden case worth $35.
Tickets are on sale now to attend the Accountability in Ad Spend 2013.
Member Price: $135 (AMAA, Publishers Australia, Australian Marketing Institute and MPA)
Non-Member Price: $160
For bookings call Sue Pemberton 02 9954 9800 or email firstname.lastname@example.org