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Influence of Social Media Advertising on Global Purchasers

12 Sep 2013

According to the findings of a new study by Ipsos OTX, 35 per cent of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31 per cent who have seen a posting seen on a social media site.

Of the online consumers, the countries with the highest proportions of people indicating they have made purchase decisions based mostly on social media are from Brazil (69 per cent based on an ad, 66 per cent based on a post), followed by Indonesia (68 per cent, 64 per cent), Mexico (61 per cent, 60 per cent), India (57 per cent, 50 per cent), Turkey (55 per cent, 50 per cent) and China (51 per cent, 44 per cent).

To read the full Mediapost article click here.

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