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Fairfax Paywall Goes Up whilst AdNews Comes Down

04 Jul 2013

Fairfax has, this week, rolled out its long-awaited digital subscription model for The Sydney Morning Herald and The Age websites, m-sites and tablet apps. Leading B2B media news information brand AdNews has, at the same time, decided to make it's news available for all.

The metered Fairfax paywall will allow users to access 30 articles per month free of charge before being asked to pay, with subscription packages ranging from $15 to $44 per month.

SMH editor-in-chief Sean Aylmer said in a statement: "Digital subscriptions will enable Fairfax Media to continue to deliver the independent, quality journalism that Australians know, love and trust.

"Visitors will be able to continue to enjoy our content for free just as they do now, with minimal disruption, and subscribers will have access to more content, plus additional benefits.

"The meter and freemium models allow our audiences to choose what content they access and how they access it."

The Age editor-in-chief Andrew Holden added: "We have done a great deal of research into our readers and the subscription model that will suit them best.

"The great thing about our digital subscriptions is they will suit our regular readers as well as less frequent visitors.

"Asking people to pay for our journalism online is an important step in the future of our newsrooms. It will help us continue to provide the best independent coverage in Australia."

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