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LinkedIn, Executives Social Network of Choice

10 May 2013

Roughly nine out of ten (88 per cent) business executives use LinkedIn "often" or "very often," according to a survey by DHR International, a corporate headhunting and management consultancy, as reported by BusinessNewsDaily. What's more, 73 per cent said that LinkedIn is their favourite social network, leaving Facebook and Twitter in the dust.

In terms of frequency of use, 65 per cent of suits surveyed said they use social media daily, while 27 per cent said they use it on a weekly basis (and no more frequently). On average they spend between 30 minutes and an hour per week on social media, with a quarter saying they use it for between one to two hours and one in five using it more than two hours a week.

As their choice of LinkedIn suggests, most execs are obviously focused on social media for professional purposes. Towards that end, nine out of ten execs said they would use social media more if it was more helpful to their business, and 86 per cent said they would turn to social media if they wanted to get a new job.

Of course there are plenty of other benefits to using social media, especially when it comes to rallying the troops. Last year I wrote about a survey by BRANDfog which asked employees for their views on their bosses' use -- or failure to use -- social media. 81 per cent of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including "communicating values" and shaping a corporate reputation; 82 per cent said they were "more likely" or "much more likely" to trust a company whose CEO and top execs use social media; and 78 per cent said they would prefer to work for a company whose leadership is active on social media.

Most survey respondents also agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3 per cent said top execs can use it to communicate better with customers, 84.7 per cent said with employees, and 66.3 per cent with investors. 71 per cent of respondents said C-suite engagement with social media can result in better brand image.

Source: Mediapost

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