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Digital-Only Publications Face New Requirements

30 Nov 2012

Newsweek might have been the most high-profile magazine to go digital-only, however it won't be the last. And so the US Alliance for Audited Media-as the Audit Bureau of Circulations has renamed itself-has endorsed new guidelines for print publications that go digital-only with Australia embracing its own accountability measurement.

The new guidelines, adopted at the AAM's board meeting on 14-16 November, say that when a publication makes that transition, it must give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription.

The Newsweek announcement was a catalyst for the move, said Neal Lulofs, evp, planning and communication for the AAM. "The reality is that the publishing market is changing quickly, so the AAM board wanted to make sure it was staying on top and addressing the potential for more of these kinds of changes in the future," he said.

Paul Dovas, CEO of the ABA provided Publishing Edge with his comment on the above.

He said. "Both the ABC and CAB audit stand-alone digital publications. The new guidelines introduced by the AAM recognises a key principle driving the digital rule drafting for both ABC and CAB; our rules must balance the need to provide certainty and clarity for the advertising on new mediums with ensuring that they do not inhibit innovation and the evolution of the new publishing paradigm."

Source: FIPP

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