|The new Facebook Application from Realview will allow online publishers to convert Facebook friends into real paying subscribers by capturing reader demographics (including email addresses) for future direct email marketing campaigns.
The Realview Facebook App makes online publications instantly available on all platforms including desktop, laptop, iPad and Android devices making it easy for Facebook readers to read and share issues, articles and pages with friends from any viewer at anytime. This gives online publishers even more opportunity to capture reader demographic information for active marketing purposes in an increasingly mobile environment.
"Many online publishers have good Facebook followings. For example, one of our online publishers has over 12 million Facebook likes, but only around 4 million subscribers. The Realview Facebook App allows these online publishers to actively court Facebook friends and capture their information including email addresses. In this example, they can effectively reach an additional 8 million warm leads (Facebook Friends) for potential conversion to paying customers." said Richard Lindley, CEO Realview Digital.
Once a publication is made available to readers through the Realview Digital publishing platform, the publication is also delivered as a Facebook App. The App allows readers to like, comment, click and share the publication, thus capturing the readers' name, email address, birth date and gender for future marketing purposes. When a reader clicks on a link for share or comment, they are presented with a permissions page for acceptance before reading the publication or article. On acceptance, they receive an email from the publisher offering an opt-in to the publisher's mailing list. Both steps are necessary for compliance with spam and privacy laws when collecting demographic information for marketing communications. These emails also contain an opt-out option for readers not wishing to receive further emails.
"The Realview Facebook App is revolutionary in its capacity to bridge the great divide between fun and functionality in social media and make Facebook a hugely powerful business marketing tool for online publishers. They can prompt friend communication by posting interesting articles on their Facebook pages which link directly to their Facebook App. This can accelerate the sharing process, encouraging readers to comment on individual pages and stories. In doing so, publishers capture Facebook reader information to potentially turn likes into paying subscribers." said Lindley.
The Facebook App is being released in two instalments, with the current release intended for non-subscription publications and a follow up version being released early in 2013 for subscription based publications. The second instalment will also contain a timed subscription option which allows a reader to view secure content for a limited time only.