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Frankie shines at Australian Magazine Awards

05 Nov 2012

Women's title Frankie has been awarded Magazine of the Year at the 2012 Australian Magazine Awards (AMAs) presented by AdNews. The bi-monthly fashion and lifestyle magazine, published by Morrison Media, was also awarded winner of the women's fashion category. For full award winners and finalists.


As reported by award hosts AdNews, unlike its glossy rivals, Frankie is adored for its matte pages and simple covers, and is the go-to source for its culture-loving readers. The brainchild of Australians Louise Bannister and Lara Bourke, its content covers design, fashion, art, travel, music and craft, and boasts a strong local voice.


Despite the uncertain times in the magazine industry, Frankie hasn't been threatened. The title performed exceptionally well in its highly competitive category, outshining its rivals and posting impressive year-on-year (YOY) results in all three key categories. According to the Audit Bureau of Circulations, Frankie sold 58,631 copies for the six months to June 2012, a 4.03 per cent increase on the prior corresponding period. However, readership is where the title really shone, with Roy Morgan figures showing an increase of 35.47 per cent YOY for the three months to June 2012. Nielsen AdEx figures recorded a substantial spike in its ad pages, despite a particularly challenging environment, rising to 228 from the previous year's 180 - a whopping 27 per cent increase.


Computing and gaming title Game Informer also reported outstanding growth for the second year running, dominating its category and once again taking out the top gong. The Citrus Media title boasted a major 29.84 per cent YOY increase in its circulation, selling 50,893 copies for the six months to June 2012, compared with 39,196 in the prior corresponding period. It also boosted its readership by an overwhelming 70.71 per cent YOY.


Another stand-out at this year's AMAs was ACP (now Bauer Media Group) interiors title Belle, which won in the Home & Garden category. With a history just short of 40 years, the magazine has established itself as a market leader for the design, architecture and decorating industry. It reported YOY increases of 29.41 per cent in readership and 11.57 per cent in circulation, while its ad pages were up 6.2 per cent to 503.


The Australian Women's Weekly was crowned queen of the Women's Lifestyle category, while Vogue's 2011 Fashion's Night Out took out the inaugural Magazine Event award. This year's awards also saw industry icon Ita Buttrose inducted into the Hall of Fame, following Matt Handbury's entrance last year.


2012 Australian Magazine Awards Winners and Finalists

 

MAGAZINE OF THE YEAR

Winner

Frankie
Morrison Media

Finalists

Donna Hay
NewsLifeMedia

The Monthly
The Monthly

In The Black
ACP Magazines

GENERAL INTEREST

Winner

Empire
ACP Magazines

Finalists

RM Williams Outback
Outback Publishing

Rolling Stone
ACP Magazines

HOME & GARDEN

Winner

Belle
ACP Magazines

Finalists

Australian Home Beautiful
Pacific Magazines

Country Style
NewsLifeMedia

HEALTH & FAMILY

Winner

Diabetic Living
Pacific Magazines

Finalists

Good Health
ACP Magazines

Women's Health
Pacific Magazines

WOMEN'S FASHION

Winner

Frankie
Morrison Media

Finalists

Harper's Bazaar
ACP Magazines

Vogue Australia
NewsLifeMedia

WOMEN'S LIFESTYLE

Winner

The Australian Women's Weekly
ACP Magazines

Finalist

Shop Til You Drop
ACP Magazines

WOMEN'S WEEKLIES

Winner

Famous
Pacific Magazines

Finalists

OK!
ACP MAGAZINES

Who
Pacific Magazines

FOOD & ENTERTAINMENT

Winner

Donna Hay
NewsLifeMedia

Finalists

Australian Gourmet Traveller
ACP Magazines

Australian Gourmet Traveller Wine
ACP Magazines

MEN'S

Winner

Men's Health
Pacific Magazines

Finalist

Australian Men's Fitness
Odysseus Publishing

MOTORING

Winner

Wheels
ACP Magazines

Finalists

Australian 4WD Action
Express Media Group

Australian Motorcycle News
ACP Magazines

BUSINESS, FINANCE & CURRENT AFFAIRS

Winner

The Monthly
The Monthly

Finalists

Money Magazine
ACP Magazines

BRW
Fairfax Media

COMPUTING & GAMES

Winner

Game Informer
Citrus Media

Finalists

PC User
ACP Magazines

APC
ACP Magazines

NICHE

Winner

Russh
Switzer Media and Publishing

Finalists

Rolling Stone
ACP Magazines

Australian Sailing + Yachting
Yaffa Publishing

YOUTH / KIDS

Winner

Girlfriend
Pacific Magazines

Finalists

Dolly
ACP Magazines

K-Zone
Pacific Magazines

LAUNCH

Winner

Feast
Pacific Magazines

U-TURN OF THE YEAR

The Weekend Australian Magazine
News Limited

NEWSPAPER-INSTERTED MAGAZINES

Winner

The Weekend Australian Magazine
News Limited

Finalists

AFR Magazine
Fairfax Media

Wish
News Limited

CUSTOM PUBLISHING

Winner

In The Black
ACP Magazines

Finalists

Qantas The Australian Way
ACP Magazines

Myer Emporium
ACP Magazines

Coles Baby & Toddler
ACP Magazines

MAGAZINE APP

Qantas The Australian Way
ACP Magazines

Finalists

The Australian Women's Weekly
ACP Magazines

Donna Hay
NewsLifeMedia

MAGAZINE WEBSITE

Winner

TopGear Australia
ACP Magazines

Finalist

GQ Australia
NewsLifeMedia

MAGAZINE EVENT

Winner

Vogue Australia
Vogue Fashion's Night Out 2011
NewsLifeMedia

Highly Commended

The Adviser
Australian Broking Awards
Sterling Publishing

Finalists

Girlfriend
Girlfriend Model Search
Pacific Magazines

Delicious
Delicious Produce Awards
NewsLifeMedia


Source: AdNews



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