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Magazine Publishers of Australia Make a Comeback

14 Sep 2012

After a couple of years of near inactivity Magazine Publishers of Australia (MPA) has announced the appointment of Robin Parkes as Executive Director.

Reporting to the newly-installed MPA Chairman, Matthew Stanton (CEO, ACP Magazines), Ms Parkes has a remit to leverage the members' individual strengths and work towards a greater market presence and understanding for the magazine industry.


Ms Parkes is a senior media/marketing executive who recently completed her three-year contract as the inaugural CEO of Freeview.


The Executive members of MPA - Nick Chan (CEO, Pacific Magazines), Nicole Sheffield (CEO, NewsLifeMedia) and Matthew Stanton (CEO, ACP Magazines) - jointly appointed Ms Parkes.


Mr Stanton said: "Robin's appointment signifies a joint commitment to revitalising the MPA which has not had official leadership for the past few years.


"In my new role as Chair, I look forward to working with Robin in developing an enhanced market presence for the MPA and an improved collective message about the robust Australian magazine publishing industry."


Ms Parkes added: "Magazines are first-tier media channels with unique benefits for consumers and advertisers.


"I am also thrilled to be working with three CEOs that have a steadfast commitment to developing and promoting the great brands, people and innovation within the magazine publishing industry."


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