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Vogue.com.au Aims at Being Number One Fashion News Source

18 Jul 2012

The website of high-end fashion magazine Vogue Australia will have a fresh face from September as NewsLifeMedia makes "significant investment" in the site.


The aim of the relaunch is to make the site a destination for daily fashion news, trends and advice.


Edwina McCann, Vogue Australia's new editor in chief, said: "Vogue Australia is no longer just a magazine. It is a brand with digital assets that outperform any of our competitors."


"The relaunch of vogue.com.au will see it become Australia's number one fashion news source."


The relaunch comes after the appointment of new NewsLifeMedia managing director Nicole Sheffield who has implemented a string of changes at News Limited's magazine arm.


One of those changes saw longstanding Vogue editor Kirstie Clements leave the title after 13 years to be replaced by McCann, former editor of rival-Harpers Bazaar.


The Vogue team will now provide opinion and coverage to the new site and respond to searched trends and themes. The site will also feature the Miss Vogue and Club Vogue brands with member offers and the new Spy Style blogger network.


The refreshed site will also have a stronger focus on social media and "shareability".


Sheffield added: "We are creating engaging environments for our consumers and by understanding and predicting their behaviours we will be able to provide the best solutions for our clients. The vogue.com.au relaunch offers brands a premium environment and the opportunity to engage consumers every day with an emphasis on fashion and style news."


Source: B&T

 



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