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Audit Bureaux Reaches Out to PR Industry with New Partnership

19 Jun 2012

Public relations and marketing professionals will have easy access to the audited circulation data of newspaper and magazine print publications, thanks to a new partnership between the Audit Bureaux of Australia (ABA) and Social Diary.


The ABA announced its partnership with a leading PR industry website, which will see the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) supply the latest audited circulation figures for Social Diary's Circulation Search tool.


The new tool allows Social Diary members to quickly search for ABC and CAB circulation figures across print through the introduction of the latest audited print data for use in PR value and coverage reports.


"Social Diary is thrilled to have formed a partnership with the ABA to deliver fresh and accurate circulation figures to our audience. With just a few clicks, Social Diary members can now access this useful information for their client reports," said Social Diary Director Tiffany Farrington.


"Previously, the Circulation Search relied on us sourcing information from a variety of places, so we could not always be certain the figures were completely accurate. The Audit Bureaux is now supplying us with a database of up-to-date figures every quarter, so our members can be assured they are getting the right information."


The Circulation Search will indicate which publications are audited by the ABC and CAB and display the date that circulation figures were last updated to provide the utmost accuracy to users.


ABA chief executive Paul Dovas said the Social Diary partnership was a terrific opportunity for the ABA to expand its reach to include PR professionals and marketers.


"This partnership with Social Diary, a leading PR industry website, allows us to help a dynamic new audience and ensure that verified circulation data is used in client reports. PR professionals are dealing with newspaper and magazine print publications on a daily basis and Social Diary's Circulation Search tool will give them access to the most up-to-date circulation figures for each publication," said Dovas.


Members can access the Social Diary Circulation Search at www.socialdiary.com.au/circulation_search.php



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