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Network Digital Solutions and Oomph Partner in Digital Initiative

10 May 2012

Network Digital Solutions, the digital services arm of Network Services, and Mogeneration/ Oomph have signed a partnership agreement that will enable Network Digital Solutions to offer its publisher client's title branded app development for what is a growing new revenue stream for publishers.

Niall Murphy Group General Manger stated, "This agreement strengthens our digital offering to publishers; we can now offer a fully interactive app experience in addition to our existing capability as provided through the Magshop app. We are continuing to innovate in this area and will shortly introduce some additional capability in the next few months".

Keith Ahern, CEO of Oomph comments, "We are excited to be working with Australia's largest magazine distribution company. Digital is becoming a vital element of the publishing industry and this partnership gives Australian publishers a simpler and more effective digital distribution strategy. We actually expect to see more of these types of partnerships forming worldwide".

Oomph is the flagship division of Mogeneration, named after the innovative Oomph digital publishing platform for tablet devices. Oomph powers over 100 titles on the iPad including ACP's Gourmet Traveller and Australian Women's Weekly, Haymarket's PC & Tech Authority and FourFourTwo and StreetPress's iPad only magazine Three.

The Oomph digital publishing platform allows publishers to create world class magazine and media apps on the iPad. The platform is packed full of easy to use features including social media integration, rich page interactivity, embedded video and photography, e-commerce animations and more all with no coding required. Oomph apps come with rich analytics allowing tracking, optimisations and ultimately monetisation of digital content.

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