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How We Use Our Mobiles and iPads

12 Apr 2012

Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices. Tablets, meanwhile, are most likely to be taken out at home and used for long-term media consumption, so users may be more tolerant of longer ads as long as they don't get in the way of their media experience.

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Source: Adweek

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