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Australia's first luxury travel trade e-news Launched

12 Apr 2012

To fill a void of high quality information for the travel industry on luxury travel experiences, including those for the luxury family market, and to meet a growing niche demand for premium travel, Signature Media will  launch a revolutionary, daily trade e-newsletter, LATTE - Signature's Luxury Australia Travel Trade E-News - set to reach industry professionals across Australia and New Zealand, including travel retailers, tour operators, wholesalers, tourism bodies, government agencies, travel training organisations and other associated industry professionals.

With a strong emphasis on keeping travel retailers and industry professionals well informed on luxury products, LATTE will be delivered daily with up-to-the-minute reporting on all breaking news on product releases and launches and all that is new for luxury travellers plus incentives being offered to agents.

LATTE will present ground-breaking developments which have not yet been announced in other forms of travel media.

The launch of the latest publication, Five Star Kids, aimed at luxury family travel, will confirm Signature Media as Australia's largest independent publisher of luxury travel magazines, which includes Signature Travel and Lifestyle magazine and Signature Spa as well as Holiday with Kids, which remains one of Australia's top-selling travel magazines with a readership of 600,000.


All PRs, wholesalers, tour operators, airlines, cruise lines, luxury hotels and resorts, hire cars, family specialists, tourism organisations and other industry providers of luxury travel, including high-end family product and luxury spa destinations, are able to promote in the e-newsletter at zero cost as long as they have met certain requirements.

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