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Reed Business Information up for Sale

21 Mar 2012

Reed Business Information, one of the largest business to business publishers in the world, is putting its Australian business which includes titles Australian Doctor, Money Management, Australian Mining, B&T and online lead generation business HotFrog, up for sale.

The company said the decision to sell the business reflects "RBI's increasing focus on paid content model and data services".

Other titles in the group include Travel Weekly, Franchise, Lawyers Weekly, Electronics News and Super Review. RBI's construction information business, Cordell, is being retained.

Jeremy Knibbs, CEO of RBI Australia said: "The business has been transformed over the last decade, embracing the opportunities of web-based advertising services and delivering strong growth in revenues and margin. RBI has been a good parent to us and we look forward under new ownership to build on the business' success in developing profitable multi-media advertising models."

In February 2008 RBI's parent company Reed Elsevier announced it was putting the global RBI business up for sale. However several months later it abandoned the sale after potential suitors were hit by the global financial crisis.

Peter De Monnink, CEO of RBI Continental Europe and Asia Pacific said: "RBI Australia has been very successful in developing online lead generation and mutli-media advertising models, with the majority of its revenues now online. This is a testament to the culture of innovation in the company and the strength of the management team. I am confident that RBI Australia will continue to thrive as a leading provider of marketing solutions to its customers."

Source: B&T


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