|Run for Your Life Publishing announces the launch of Women's Running, a magazine that takes women from their first tentative step into the world of running to lining up at their 10th marathon. Women's Running will be distributed nationally through subscriptions, newsagents, and Coles Supermarkets. The March/April issue hit newsstands last week and Coles Supermarkets nationally today (27 February), filling a gap in the market for women who are seeking information on running as well as health and well-being.
Published under license from the UK's Wild Bunch Media Limited, Women's Running is R4YL's second running title however the first running magazine written exclusively for women to launch in Australia. Women's Running will provide the best of two worlds to readers - the expertise and credibility of some of Australia's foremost health and exercise professionals, combined with a new genre of running magazine that provides real-life stories and inspiration, competitions and give-aways, as well as support for charities and running events.
Sarah Joyce, Women's Running Editor in Chief, said Women's Running is the first magazine dedicated specifically to women to compete in the broader mixed gender running category.
"We understand running for women is a whole different ball game. Women are built differently from men and experience unique physical changes which means they require specialist training and racing advice," said Joyce. "We'll do this in a fresh, smart, informative, compassionate and honest way."
Not only is this publication responding to a gap in the market, it is fulfilling reader demand. "Female runners want to read real stories about women who run," says one reader, eagerly waiting for the magazine to hit newsstands. "We want advice on running at all ages, as well as tips on nutrition, running clothing and apparel, injury management and running groups," she said.
The editorial pillars of the new magazine focus on key areas of interest for female runners:
• Cross Training
• Recipes and Nutrition
• Real Life
Joyce will head up a talented, predominantly all-female editorial team. The magazine will also have a team of experts, including:
• Dr Clare Minahan - Exercise Physiology
• Dr Kerry Leech - Dietetics/Nutrition
• Britt Caling - Sports Physiotherapy
• Lee Troop - Athletics Coaching
In addition to the magazine, Women's Running will also have additional content on its website each month including a runner's forum and a national running calendar. For more information please visit www.womensrunning.com.au.
Women's Running will retail in Australia for $8.50 per issue and an annual Australian subscription is only $45.00.