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Fairfax Targets Advertisers with Women’s Audience

07 Mar 2012

Fairfax is aiming to consolidate its leading position in the women's lifestyle market with the official launch of its online site Daily Life. The partnership will allow the magazine to tap into Farirfax's Women's Network providing advertisers with a targeted audience of women.

eBay, Bupa, IKEA, Mazda and Caltrate will come on board as launch sponsors of Daily Life along with newspaper inserted magazine Sunday Life which will undergo a rebrand, as well as partnering with Daily Life.

As reported in AdNews, editor of Sunday Life Kate Cox revealed the launch date for Daily Life as 25 March and said: "The magazine will be a lot bigger and brighter. There's a new masthead and a new design. We have a new travel section and more homewares, more fashion, more food. It's going to be fantastic."

Cox said: "What you will see in the re-launch is a collaboration like no other magazine has done between Sunday Life and Daily Life. And it won't just be little pointers from print to online, it will be engaged stories that will start online and continue in print and go back to online. It will be a dynamic involvement and we're really excited about that."

Fairfax chief executive and publisher, digital metro media, Jane Huxley, hosted the launch of Daily Life and spoke about the Women's Network as a space to cater to the holistic woman, both editorially and for advertisers.

Huxley said: "The Women's Network is a collection of sites that really respond to women at the different life stages they're in, but what was missing for us until now was this crown jewel. The site that we're here to talk about is a site called Daily Life, which was built as a direct response to the volume of women that were coming online for the first time."

The Women's Network launched in October last year and aims to give advertisers the power to engage with women at different life stages.

Source: AdNews

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